In a world dominated by technology video marketing is here, and it’s proving its power. According to the 2016 Cisco Visual Networking Index, by 2019, 85% of US Internet traffic will be video. Video is so powerful because it allows you to communicate your business's brand to an audience, creating a personable relationship that plays on the human emotion.
Good for business:
Not only is video entertaining, but it is also ideal for businesses. According to Insivia’s Video Stats for 2017, 51% of marketing professionals worldwide name video as the type of content with the best return on investment (ROI). This means that having videos supporting your business for consumers to see automatically increases your sales.
When you correlate a face to your brand people remember you, and it builds confidence in what you’re offering. Video is the easiest way to associate a personality with your company. Coca-Cola is a great example of this. They have associated polar bears with their product, and use them throughout various video ads.
Quick & Rich Content:
Explaining products, services, and concepts can be complicated and lengthy. These days people are just not sticking around long enough to read 20 pages just to understand your message. Through video you can achieve everything you want to say in under 3 minutes. According to Animoto, nearly two-thirds of consumers prefer videos under 60 seconds.Think about about it, if you want to learn how to use a power-washer would you prefer to read the manual or watch a how-to video?
Google & YouTube are BFF's:
YouTube has over a billion users, almost one-third of all people on the Internet. YouTube is now owned by Google and, in the last few years, there has been a significant increase in how much videos affect your website's search engine rank. By using videos you are increasing the amount of time people spend on your website, thus building that trust we talked about earlier, and also causing Google to believe that your site has good content. Therefore, you're more likely to appear first on Google when people search your name or keywords. However, just like text, videos must have sufficient search engine optimization (SEO) to rank well on search engines. This can be achieved by optimizing the thumbnail, title, description, tags and slug of your videos.
So, in short, if you're thinking about incorporating video for advertising your business, events or just to tell a compelling story, you should. It's a smart move and if done right, with creativity and basic knowledge of psychology, it can bring the results you’re looking for.